Don't Wake Daddy
A children's board game about sneaking a midnight snack.
Wikipedia / Wikimedia Commons
Don't Wake Daddy (released as SSHH! Don't Wake Dad! in the UK) is a board game for two to four players. In North America, it was first published by Parker Brothers, later by Milton Bradley, and is currently handled by Hasbro and Goliath. In Europe, Tomy originally released it, with Drumond Park now publishing it in the United Kingdom.
Players take on the roles of children sneaking to the refrigerator for a midnight snack without disturbing their sleeping father, who lies on a large bed in the center of the board. The youngest player goes first, and turns proceed counter-clockwise. Movement is determined by a spinner; players move to the first space matching the color they spin. A purple star sends a player to the space just ahead of the leader (unless they are already the leader, in which case they spin again). If a player lands on a noise space whose color matches one of their assigned cards, they are safe. Otherwise, they must make one of several noises—such as rollerblades, a baseball, a noisy clown on TV, a barking dog, a tricycle, a broken vase, a cuckoo clock, a screaming parrot, a falling picture frame, a toy piano, a knocked-over bowl of fruit, a cat with a stepped-on tail, a falling dish with cake, a loud radio, falling pots and pans, or a crying baby (the 1992 version also included a slamming door, a falling coat rack, tripping over a dog's food dish, and a wind-up toy soldier). The player then presses the button on the alarm clock next to the father a number of times matching the space (e.g., four presses for a space marked "4"). If the father stays asleep, the player's piece remains where it landed until the next turn. After enough pushes, the clock goes off, and the father jerks upright. The player who triggered this takes a color card from another player who holds it, then returns to the starting point as the father sends them back to sleep. The first player to reach the finish line wins the midnight snack.
Parker Brothers debuted the game at the 1992 American International Toy Fair. It was ranked the sixth best toy of the year (third-best among girls) in the Duracell Kids' Choice National Toy Survey and became one of the best-selling games of the 1992 Christmas season. Parker Brothers spokesperson Ronni Heyman called it "a real sleeper." The game's success was cited as a factor in Hasbro's 46% net income increase after the fourth quarter of
- field
- Board game
- known_for
- Children's board game about sneaking a midnight snack without waking a sleeping father
- publisher
- Parker Brothers (later Milton Bradley, Hasbro, Goliath); Tomy (Europe); Drumond Park (UK)
- players
- 2 to 4
- year_introduced
- 1992
Lore & Background
Players take the role of children sneaking to the refrigerator late at night for a midnight snack, trying not to wake their sleeping father, who lies in the middle of the board on a large bed. The youngest player goes first, and play continues counter-clockwise. Movement is determined by using a spinner; after spinning, each player moves their piece to the first corresponding color. If a player gets the purple star, they move to the space right in front of the leader unless they are already the leader; in which case they must spin again.
Reader's Guide
Don't Wake Daddy was introduced by Parker Brothers at the 1992 American International Toy Fair. It was picked as the sixth best toy of the year (third-best among girls) in the Duracell Kids' Choice National Toy Survey, and was one of the best-selling games of the 1992 Christmas season. Parker Brothers spokeswoman Ronni Heyman described the game as 'a real sleeper'. The game's success was cited as a contributing factor in Hasbro's 46% increase in net income after the fourth quarter of 1992. Parker Brothers later released a smaller travel version of the game. The game served as the inspiration for a series of 1990s works by German artist Martin Kippenberger, who used the symbols for the different 'noises' in the game to plan a cycle of wood-carvings and oil paintings. A children's book based on the game, Don't Wake Daddy: Late-Night Snack, was published by Scholastic Corporation in 2001. Comedy streaming service Dropout featured a version called 'Don't Wake Standards & Practices' on an episode of Game Changer.
Did You Know?
- The game was originally released by Parker Brothers in North America and by Tomy in Europe.
- It was picked as the sixth best toy of the year in the Duracell Kids' Choice National Toy Survey.
- German artist Martin Kippenberger used the game's noise symbols to plan a cycle of wood-carvings and oil paintings.
- A children's book based on the game, Don't Wake Daddy: Late-Night Snack, was published by Scholastic Corporation in 2001.
The Sneaky Midnight Heist
Players assume the roles of wide-eyed kids creeping toward the refrigerator in the dead of night, all while their father sleeps soundly on a large bed positioned at the center of the board. Designed for two to four participants, the game opens with the youngest player taking the first turn, and play proceeds counter-clockwise. A spinner dictates movement: players advance to the first matching color on the track. Landing on a purple star sends you to the space directly ahead of the current leader, unless you already hold that spot, in which case you spin again. The real tension comes from noise spaces. If the space's color matches a card you hold, you pass safely. Otherwise, you must perform a ridiculous sound—rollerblades screeching, a screaming parrot, a cat whose tail got stepped on, a bowl of fruit crashing, a crying baby, or a wind-up toy soldier clanking. You then press the alarm clock button beside your father a set number of times. If he stirs and jerks upright from his nightmare, you surrender a matching color card to another player and scurry back to the start. The first to the finish line claims the midnight snack.
A Sleeper Hit That Shook the Toy Industry
When Parker Brothers unveiled Don't Wake Daddy at the 1992 American International Toy Fair, few could have predicted the commercial earthquake it would trigger. The game quickly climbed the charts, earning the sixth-best overall toy ranking in the Duracell Kids' Choice National Toy Survey and placing third among girls' favorites. It became one of the top-selling board games of the 1992 Christmas season, a result that Parker Brothers spokeswoman Ronni Heyman wryly summarized by calling it "a real sleeper." The financial ripple effects were substantial: the game's strong performance was cited as a contributing factor behind a 46 percent jump in Hasbro's net income following the fourth quarter of 1992. Riding that wave of popularity, Parker Brothers subsequently produced a compact travel edition, allowing families to bring the midnight-snack chaos to road trips and vacation rooms. What began as a single board game with a spinner, a plastic alarm clock, and a groggy father figure ended up reshaping quarterly earnings for one of the largest toy manufacturers in the world.
From Board Game to Fine Art and Beyond
The cultural footprint of Don't Wake Daddy stretched far beyond the kitchen table. German artist Martin Kippenberger, active in the 1990s, drew direct inspiration from the game's noise symbols to plan an ambitious cycle of wood-carvings and oil paintings, translating the playful icons of rollerblades, screaming parrots, and crying babies into serious fine-art statements. In 2001, Scholastic Corporation expanded the franchise into the literary world with Don't Wake Daddy: Late-Night Snack, a children's book that carried the sneaking-for-a-snack premise into prose and illustration. More recently, the comedy streaming service Dropout gave the concept a modern satirical twist, featuring a version titled "Don't Wake Standards & Practices" on an episode of its show Game Changer. From gallery walls to school reading lists to adult streaming comedy, the game's core conceit of tiptoeing past a slumbering authority figure has proven endlessly adaptable across media and decades.
A Global Journey Through Publishers
Don't Wake Daddy has traveled across continents and through multiple corporate restructurings since its debut. In North America, the game launched under the Parker Brothers banner before passing to Milton Bradley and ultimately landing under the Hasbro and Goliath umbrellas. Across the Atlantic, European distribution was handled by Tomy, while the United Kingdom received its own localized edition under the name SSHH! Don't Wake Dad!—a slightly more hushed and affectionate title that captures the game's whisper-quiet premise. The UK publishing rights have since shifted to Drumond Park, ensuring the title remains on shelves for new generations of players. The game supports two to four participants, making it flexible enough for a small sibling rivalry or a full family gathering around the kitchen table. From its Parker Brothers origins to its current multi-publisher, multi-continent presence, Don't Wake Daddy has maintained a remarkably steady global footprint, adapting its branding to local markets while keeping the core midnight-snack mission intact.
Frequently Asked Questions
What is Don't Wake Daddy?
It is a children's board game introduced in 1992 in which players role-play as kids sneaking to the refrigerator for a midnight snack while trying not to rouse their sleeping father, who lies on a large bed in the center of the board.
How many players can play Don't Wake Daddy?
The game is designed for two to four players, with the youngest participant always taking the first turn and subsequent turns rotating counter-clockwise around the table.
What is the objective of Don't Wake Daddy?
Each player races to reach the fridge, collect a snack, and return to their own bed before any rival does, all while carefully avoiding moves that would startle the sleeping dad and send everyone back to the start.
Who publishes Don't Wake Daddy today?
In North America the title is currently handled by Hasbro and Goliath, having previously passed through Parker Brothers and Milton Bradley. In Europe, Tomy was the original publisher, and Drumond Park now releases the UK edition.
What is the UK name for Don't Wake Daddy?
In the United Kingdom the same game is sold under the title 'SSHH! Don't Wake Dad!' rather than the North American name, though the core sneaking-to-the-fridge gameplay is identical across both editions.
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